A QUIXOTIC QUEST FOR DEFINITION: PERCEPTIONS OF “ORGANIC” AND IMPLICATIONS FOR THE ENVIRONMENT AND FOR MARKET PARTICIPANTS

Article Written By: Becky L. Jacobs & Chelsea Jacobs

We have all seen the label USDA certified “organic” on food products, particularly fresh fruits and vegetables, but what does that really mean? Consumer demand for products with the certification has skyrocketed, but do consumers really know what they are purchasing? In this article, Becky and Chelsea Jacobs go on a Don Quixote-like quest to discover what it really means.

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