Trademarks

Real Hooves, Fake Names, and NFT Snouts: Enforcement of Horse Trademarks

Real Hooves, Fake Names, and NFT  Snouts: Enforcement of Horse Trademarks

NFTs are becoming extremely popular even with racehorses and are creating a stir in the copyright world. In light of this, 2L staffer Zack Stacy looks at the process for a racehorse to have their name registered through the process outlined in The Jockey Club and how it compares to getting a name registered in the U.S. Patent and Trademark Office. Stacy urges individuals to consider racehorses as brands and offers solutions to assist in the trademark of horses in the new NFT world.